Register

Login

Vet Times logo
+
  • View all news
  • Vets news
  • Vet Nursing news
  • Business news
  • + More
    • Videos
    • Podcasts
    • Crossword
  • View all clinical
  • Small animal
  • Livestock
  • Equine
  • Exotics
  • All Jobs
  • Your ideal job
  • Post a job
  • Career Advice
  • Students
About
Contact Us
For Advertisers
NewsClinicalJobs
Vet Times logo

Vets

All Vets newsSmall animalLivestockEquineExoticWork and well-beingOpinion

Vet Nursing

All Vet Nursing newsSmall animalLivestockEquineExoticWork and well-beingOpinion

Business

All Business newsHuman resourcesBig 6SustainabilityFinanceDigitalPractice profilesPractice developments

+ More

VideosPodcastsDigital EditionCrossword

The latest veterinary news, delivered straight to your inbox.

Choose which topics you want to hear about and how often.

Vet Times logo 2

About

The team

Advertise with us

Recruitment

Contact us

Vet Times logo 2

Vets

All Vets news

Small animal

Livestock

Equine

Exotic

Work and well-being

Opinion

Vet Nursing

All Vet Nursing news

Small animal

Livestock

Equine

Exotic

Work and well-being

Opinion

Business

All Business news

Human resources

Big 6

Sustainability

Finance

Digital

Practice profiles

Practice developments

Clinical

All Clinical content

Small animal

Livestock

Equine

Exotics

Jobs

All Jobs content

All Jobs

Your ideal job

Post a job

Career Advice

Students

More

All More content

Videos

Podcasts

Digital Edition

Crossword


Terms and conditions

Complaints policy

Cookie policy

Privacy policy

fb-iconinsta-iconlinkedin-icontwitter-iconyoutube-icon

© Veterinary Business Development Ltd 2025

IPSO_regulated

Advertorial

01 September 2024

Tailored Feeding Calculator now live at Purina Vet Centre

Purina have developed a new feeding calculator to help clients feed exact quantities.

sponsor_img



Tailored Feeding Calculator now live at Purina Vet Centre

Ever struggled to give a client the exact feeding quantities their pet requires? Purina’s new Tailored Feeding Calculator could be the answer.

The online calculator is a new addition to the in-clinic tools available at Vet Centre, joining the Canine Cognitive Assessment Scale and Water Intake Calculator. The Feeding Calculator can be completed in minutes, generating a report that can be emailed to the client or printed out, with your recommendations explained in detail. Providing written confirmation of your recommendation provides better client adherence and ensures clarity.

Try the calculator here

How it works

Suitable for dogs or cats, the feeding calculator looks at a range of parameters to come up with a bespoke feeding guide for the individual animal, including:

  • Species
  • Breed
  • Age
  • Sex
  • Pregnant/ lactating/ neutered
  • Current body weight
  • Ideal body weight and body condition score
  • Opt in for weight management
  • Conditions
  • ‘Critical’ button to toggle for specific feeding guides for hospitalised animals, with an option to select for animals that are also anorexic
  • Pet’s name
  • Clinic record number
  • Number of meals per day
  • Product range selector
  • Dry/ wet food choices and supplements
  • Notes section to provide any special instructions or follow ups

Weight control

The calculator gives an opt in for a weight management programme. Choosing the option for a Weight Adjustment Programme generates a comprehensive form for monitoring adult patient weight during the weight loss program, including a graph to chart progress at an optimal rate.

Depending on the diet selected, weight loss is calculated as either very gradual (for patients who need to stay on a therapeutic diet for a condition, or for a healthy pet requiring only a small amount of weight loss) or ‘veterinary supervised’. Veterinary supervised programmes allow for up to 2% loss per week using diets formulated for weight loss (high in protein, fibre and omega 3, but lower in energy).

Pregnancy

The feeding calculator allows users to select the week of pregnancy and generates an adjusted feeding guide for the duration of the pregnancy. The lactation guide similarly generates a feeding guide that accommodates the nutritional requirement rising to peak lactation and tapering off as puppies or kittens are weaned.

Critical care

When critical care is selected, the calculator only takes into account the feeding amounts for a hospitalised animal with low levels of energy expenditure. It also allows further selection if the patient is anorexic. It is suggested that when using this option, clinicians also take into account any additional factors and monitor the patient closely, as other factors such as cachexia can result in a more complex picture.

Visit Purina Vet Centre to try the calculator

While the calculator isn’t password protected, remember you can access lots of free CPD content within Vet Centre. A digital token is required to give you access and you can request this from your Purina Veterinary Nutritional Partner or contact [email protected]

You can register here