Register

Login

+
  • View all news
  • Vets news
  • Vet Nursing news
  • Business news
  • + More
    • Videos
    • Podcasts
  • View all clinical
  • Small animal
  • Livestock
  • Equine
  • Exotics
  • Vet Times jobs home
  • All Jobs
  • Your ideal job
  • Post a job
  • Career Advice
  • Students
About
Contact Us
For Advertisers
NewsClinicalJobs

Vets

All Vets newsSmall animalLivestockEquineExoticWork and well-beingOpinion

Vet Nursing

All Vet Nursing newsSmall animalLivestockEquineExoticWork and well-beingOpinion

Business

All Business newsHuman resourcesBig 6SustainabilityFinanceDigitalPractice profilesPractice developments

+ More

VideosPodcasts

The latest veterinary news, delivered straight to your inbox.

Choose which topics you want to hear about and how often.

About

Advertise with us

Recruitment

Contact us

Vets

All Vets news

Small animal

Livestock

Equine

Exotic

Work and well-being

Opinion

Vet Nursing

All Vet Nursing news

Small animal

Livestock

Equine

Exotic

Work and well-being

Opinion

Business

All Business news

Human resources

Big 6

Sustainability

Finance

Digital

Practice profiles

Practice developments

Clinical

All Clinical content

Small animal

Livestock

Equine

Exotics

Jobs

All Jobs content

All Jobs

Your ideal job

Post a job

Career Advice

Students

More

All More content

Videos

Podcasts


Terms and conditions

Complaints policy

Cookie policy

Privacy policy

© Veterinary Business Development Ltd 2025

IPSO_regulated

6 Apr 2021

Water of life: the importance of promoting fluid intake

Advances in hydration science have reached the clinic, with a novel “nutrient-enriched water supplement” proven to increase fluid intake in cats.




Water of life: the importance of promoting fluid intake

Water is vital to life and it is considered an essential nutrient because it supports a multitude of physiological functions including metabolic regulation and elimination of waste products through the kidneys.

For that reason, correct hydration is necessary in order to maintain a proper equilibrium of electrolytes, minerals and fluids within the body1.

Cats are poor drinkers due to their natural behaviour, as cats have a low thirst stimulus, and consequently, they produce very concentrated urine. These adaptations might trigger long-term health implications, like increased risk of suffering feline lower urinary tract disease (FLUTD) as urinary stones or feline idiopathic cystitis (FIC)2.

Adequate hydration

Providing correct hydration might represent a challenge for pet owners not only because cats are naturally poor drinkers, but because they are also very sensitive to the taste of water and the type of bowl used to serve it.

Moreover, in some specific situations, such as cats suffering from FLUTD, a greater liquid intake and urine dilution is beneficial3. Therefore, increasing a cat’s liquid intake should be considered as a key factor to reach a correct level of hydration, together with a healthy diet and proper environmental management.

There are many different ways to encourage fluid intake. Feeding wet food4 or a sodium-enriched dry food5, offering water fountains, and flavouring water are all tried and tested strategies.

However, none of these is a magic bullet, and vets and owners often need to try multiple approaches at once to achieve adequate hydration. This is the challenge that inspired PURINA® to develop the PRO PLAN® Hydra Care™ “Nutrient-Enriched Water supplement” – a new tool to encourage fluid intake in cats.

The science behind ‘water supplements’

PURINA® PRO PLAN® Hydra Care™ is a new concept in hydration for cats. This revolutionary supplement has been created to help cats consume on average 28% more water every day than water alone and helps to increase urine dilution6.

In a research study, cats offered PRO PLAN® Hydra Care™ had lower urine specific gravity and osmolality, than cats offered only tap water6.

PRO PLAN® Hydra Care™ is a complementary pet food, in the format of a tasty, soft-textured jelly which is served on its own, as an extra third bowl. It is poultry-flavoured for palatability and contains a low-calorie mix of specific amino acids and glycerol. These osmolytes help to retain fluid in the body, making PRO PLAN® Hydra Care™ a useful tool to encourage water intake in various situations where increased hydration is beneficial.

Vets interested in the PRO PLAN® Hydra Care™ supplement can find the product here.

 

* Reg. Trademark of Société des Produits Nestlé S.A.