Register

Login

Vet Times logo
+
  • View all news
  • Vets news
  • Vet Nursing news
  • Business news
  • + More
    • Videos
    • Podcasts
    • Crossword
  • View all clinical
  • Small animal
  • Livestock
  • Equine
  • Exotics
  • All Jobs
  • Your ideal job
  • Post a job
  • Career Advice
  • Students
About
Contact Us
For Advertisers
NewsClinicalJobs
Vet Times logo

Vets

All Vets newsSmall animalLivestockEquineExoticWork and well-beingOpinion

Vet Nursing

All Vet Nursing newsSmall animalLivestockEquineExoticWork and well-beingOpinion

Business

All Business newsHuman resourcesBig 6SustainabilityFinanceDigitalPractice profilesPractice developments

+ More

VideosPodcastsDigital EditionCrossword

The latest veterinary news, delivered straight to your inbox.

Choose which topics you want to hear about and how often.

Vet Times logo 2

About

The team

Advertise with us

Recruitment

Contact us

Vet Times logo 2

Vets

All Vets news

Small animal

Livestock

Equine

Exotic

Work and well-being

Opinion

Vet Nursing

All Vet Nursing news

Small animal

Livestock

Equine

Exotic

Work and well-being

Opinion

Business

All Business news

Human resources

Big 6

Sustainability

Finance

Digital

Practice profiles

Practice developments

Clinical

All Clinical content

Small animal

Livestock

Equine

Exotics

Jobs

All Jobs content

All Jobs

Your ideal job

Post a job

Career Advice

Students

More

All More content

Videos

Podcasts

Digital Edition

Crossword


Terms and conditions

Complaints policy

Cookie policy

Privacy policy

fb-iconinsta-iconlinkedin-icontwitter-iconyoutube-icon

© Veterinary Business Development Ltd 2025

IPSO_regulated

29 Sept 2020

Vets urged to highlight BRD risks

Ceva Animal Health launches range of materials for vets to use when explaining risks, causes, prevention, treatment and economic implications of disease.

author_img

Paul Imrie

Job Title



Vets urged to highlight BRD risks

Image © Jolanta Mayerberg / Adobe Stock

A campaign has been launched urging vets to educate farmers to spot and treat bovine respiratory disease (BRD).

BRD affects 46% of calves before they are nine weeks old, with a study using ultrasound imaging to assess lung damage in young cattle finding lesions can develop as early as 12 days after birth.

BRD is also the most diagnosed cause of death for calves younger than six months old, and when all parameters are taken into account, the total cost of treatment can be as high as £772 per animal.

A range of support materials has been launched by Ceva Animal Health aimed to use with farmers on prevention, early detection and treatment of bovine respiratory disease.
A range of support materials has been launched by Ceva Animal Health aimed to use with farmers on prevention, early detection and treatment of bovine respiratory disease.

Support materials

Ceva Animal health has now launched a range of support materials aimed at vets to use with their farmers on prevention, early detection and treatment of BRD, and the importance of using NSAIDs alongside appropriate antibiotic treatment in impacted calves.

The materials include a series of “CalfEd” Bulletins practices can use to distribute, to provide farmers with up-to-date information, as well as a farmer website, a BRD scoring system for pre-weaned calves and social media posts.

The scoring system was developed by the University of California, Davis (UC Davis).

Prevalent

Gemma Robinson, ruminant veterinary advisor at Ceva Animal Health, said: “BRD remains one of the UK’s most prevalent diseases in dairy calves, which can lead to long-term knock-on effects associated with decreased longevity and production.

“The lifetime total economic cost could amount to more than £700 per dairy heifer. The cost of adding an NSAID into a BRD treatment plan is minimal compared to the long-term economic losses caused by chronic lung consolidation, which is why it’s important that vets promote the benefits of prevention, early detection and early treatment of the disease to their clients.”

Detection

Tim Potter, senior clinical director at Westpoint Farm Vets, said: “Rapid disease detection and treatment are key to minimising the long-term impacts of BRD.

“Tools such as the UC Davis BRD scoring system can really help understand disease levels on farm and help the team rapidly identify issues with BRD.”

Ceva manufactures Zeleris, an antibiotic and NSAID combining florfenicol and meloxicam in an injection.

To request the BRD support material, contact a Ceva account manager, telephone 01494 781510 or email [email protected]