
Sponsored
09 March 2026
Animal Friends, founded to make a difference for animals everywhere, has revealed a new mission to support their founding purpose of creating a better life for every animal.
Animal Friends has announced three key multi-year partnerships with leading animal-welfare charities Blue Cross, StreetVet and Born Free that will see £1 million invested annually into animal welfare activity to help support thousands of pets, pet owners and vulnerable wildlife both at home and abroad.
Through these partnerships, Animal Friends aims to create a powerful, long-term platform that elevates animal welfare across the UK and globally - ensuring wildlife receive the protection, care and advocacy they deserve. In addition to the three charity partnerships, Animal Friends’ dedicated emergency fund will continue to provide support and funds to charities facing urgent and unforeseen circumstances. As of January 2026, Animal Friends has donated over £10 million to animal welfare charities and conservancies worldwide.




We’re incredibly proud to stand alongside 3 charities whose values strongly reflect our own and those of our customers.
Richard Mills, CEO at Animal Friends



