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© Veterinary Business Development Ltd 2025

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15 Oct 2025

CMA unveils plan for ‘major reforms’ of veterinary sector

Regulators say pet owners are “often left in the dark“ when seeking care and their measures will be good for them and clinicians alike.

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Allister Webb

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CMA unveils plan for ‘major reforms’ of veterinary sector

The UK veterinary sector must undergo major reform for the good of both pet owners and the people who work in it, regulators have claimed today (15 October).

The Competition and Markets Authority (CMA) has published its long-awaited provisional decisions on remedies following a two-year review and investigation process.

The authority is proposing 21 separate recommendations, including the publication of price lists, caps on prescription costs and the development of a price comparison facility, as well as calling for the prioritisation of legislative reform.

The proposals will now be the subject of a month-long consultation process, with further hearings expected to take place in November and December.

‘A transformation’

But inquiry group chairman Martin Coleman said: “Pet owners are often left in the dark, not knowing whether their practice is independent or part of a chain or what a fair price looks like.

“We are proposing major reforms aimed at bringing about a transformation in the experience of pet owners and empowering them to make the best choices for their circumstances.

“We believe that our proposals would enable pet owners to choose the right vet, the right treatment, and the right way to purchase medicine – without confusion or unnecessary cost.”

Proposed measures

The proposed measures include:

  • Requiring veterinary businesses to publish “comprehensive price lists” and clearly state if they are part of a large group
  • Making it easier to access cheaper medicines online, with a £16 cap on the price of providing prescriptions
  • Requiring clear price information on treatments, including written prices for treatments costing more than £500, plus itemised bills
  • Requiring the RCVS to expand its Find a Vet website to include pricing data
  • Requiring clear price information on cremations and pet care plans
  • Recommending the government “urgently prioritises” a new Veterinary Surgeons Act and updated regulation, including the development of “an effective complaints handling route if things go wrong”

Final decisions

Final decisions are expected in the spring and the authority believes at least some measures could be implemented by the end of 2026.

It said small businesses would be given more time to implement changes and argued the consumer benefits of its plans would “far outweigh” business costs.

Consultation responses should be submitted via a newly established online portal or by emailing [email protected] by 12 November.

More on this story

  • ‘Workable’ warning issued over CMA’s vet reform plans

  • CMA vet remedies: RCVS and BVA have their say

  • Fury over CMA vet report access